Creative media recording is becoming increasingly popular with young creatives in Spain, according to a new study.
The study, which was conducted by the Centre for Research in Popular Culture (Crapo) and published in the Journal of Social and Political Media (JSPM), examined the role of digital natives in a number of fields from film to theatre to music to fashion.
“There is a clear need for research that looks at how the digital natives are performing in the creative fields,” Crapo Director-General Federico Cascio told JSPM.
The survey also found that young creativies are often in a precarious position: The majority of creatives aged between 16 and 24 were not working, or did not have a steady job, according a recent report by the research firm Euromonitor International.
But creatives who were actively seeking work were more likely to be employed than creatives seeking temporary work.
“We found that creatives are more likely than non-creatives to be working and to be on the market, but not being able to find work,” Caccio said.
He said that the creative sector is increasingly being dominated by creatives of lower-income backgrounds.
“If you look at the most recent statistics from the Organisation for Economic Cooperation and Development, the share of creativists in the middle class rose from 26 per cent to 42 per cent between 2004 and 2010, and has been growing since,” Cropo noted.
“The growth in the share between creatives from low-income households has also been increasing.”
In addition to the need to provide the best possible work for creatives working in the field, Crapi said it is crucial for young creatics to have the support of their families.
“They have to be able to support their parents, who are usually their only support,” Capo said.
“And when they work in the film industry, they have to support themselves and their parents.”
The report also noted that young creative creatives had to overcome “cultural hurdles”.
“Many creatives struggle to find employment, particularly those from low socioeconomic backgrounds, or those who are the first in their families to go to university, or who have a language barrier,” Copo said, adding that it is important for young people to have a supportive and positive environment to find and pursue work.
But the authors also said there is a growing recognition that the role digital natives can play is changing.
“It is important to remember that there are still creative disciplines which are not digitally mediated, and we need to do more to support creatives whose work has to be produced digitally,” Caca said.
This week, Spanish film producer Diego Paz announced he will start working as a digital native in Barcelona.
In a statement released on his website, Paz said: “As a result of my experience, I am able to work more closely with my team, to be more flexible and able to meet deadlines.
I am also able to share my work with other creatives and with the world, to better understand what is happening in the industry.”
Crapio said the findings are important, because it gives creatives a more detailed picture of how they are performing at work and what the challenges they face.
“This shows that the way the creative industries work is changing, and this can be positive for the future of creativism,” he said.