It’s hard to say how far Klein Creative has come since the launch of the brand in 2011, but the company’s recent acquisitions of brands like Netflix, Hulu, and Hulu Plus have helped to turn it into a formidable force in the creative marketplace.
The company’s new venture, Creative Minds, is taking its new model to the next level with a subscription service that lets users stream content they have purchased from Klein.
In the last year, CreativeMinds has launched a subscription-only model, a paid-only option for some, and a standalone paid-for model for others.
The new subscription option allows for the company to focus its marketing efforts on smaller creators, and CreativeMind has taken advantage of that by focusing on indie and new media creators, particularly women.
CreativeMind is now working with some of the industry’s most prominent talent, including writers and directors, to bring the company into a more diverse and collaborative space.
And the company is also taking the next step in its push to create new kinds of content for the platform.
“We are excited to be joining forces with our peers to make Klein Creative content more accessible to everyone and to support creators of all ages,” says creative director Rachel Cusano.
“Klein Creative is a brand that brings together a diverse and supportive team to deliver new ways to consume creative content.”
The company is still waiting for the big question: What’s the deal with the name?
When Klein Creative first launched, its original logo was the one that appeared on the back of the company website.
But since then, the company has made some tweaks, and today the brand is now known as Klein Creative.
That logo is now a logo that appears on all products sold through Klein Creative, including the brand’s own products and Klein Creative-branded clothing.
“Our new logo reflects our dedication to bringing you great creative content, which is why we’ve kept the brand name Klein Creative,” says CEO Jennifer Koester.
“This is a creative company, so we’ve put together a brand-first strategy, so when you come to Klein Creative and shop, you’ll find a variety of brands offering incredible creative content.
You’ll also find a wide range of creative experiences and experiences that fit in with Klein Creative’s values.”