Germany’s media giant Media Group has announced it has hired more than 20,000 people in its first year of the Creative Skills Initiative, and will also hire 100,000 more over the next five years.
The new hires include employees from the media company’s global creative agency, Creative Arts Media.
Media Group says it expects to hire between 50,000 and 70,000 new employees over the first five years of the initiative.
“The initiative is a big leap forward in our commitment to our workforce and the quality of our work,” said Media Group CEO Tobias Böllner in a statement.
“We are taking advantage of the creative talent that we have to continue to innovate in our products and services.”
The initiative was launched last year to provide a fresh start for Creative Arts, which Bölner has said is “an important part of our strategy to grow our business.”
Böllners goal is to hire 50,001 people in 2019 and 60,000 in 2020.
“We are now looking forward to the next years of growth and expansion for our creative workforce,” he said.
“Creative Talent is a key part of Media Group and our commitment is to create a new, innovative, and exciting company with a strong future in Germany.”
Börner said the company has seen a surge in hiring over the past year and has already reached its hiring goals for 2020.
Media has more than 400,000 employees in Germany and has expanded its creative services business to offer creative services to companies in the fields of design, photography, film and music.
Its strategy to create and hire talented creatives is a cornerstone of its strategic plan.
Bölsner said it will continue to expand the number of Creative Arts staff, including the new hires, over the coming years.
“In the long term, we are working with our creative staff to create the kind of jobs that we can’t create now, so that we create the jobs we will create in the future,” he told CNBC’s Squawk Box.
“The new hiring, which is in line with our vision of creating a strong creative workforce, is a huge step forward for us.”