The future looks bright for the ABC.
It’s a key reason why digital TV subscriptions have more than doubled in just a decade.
The ABC’s digital audience has grown by more than 20 per cent since 2009.
It now has more than 1.2 million people using the ABC iPlayer, up from just over 500,000 two years ago.
And there’s a lot of good news for those who are keen to get into the digital space.
“The number of digital subscriptions has grown from over 100,000 in 2010 to over 800,000 today,” said the ABC’s chief digital officer, Matt Smith.
“That’s an incredible jump.
The growth rate of subscriptions is a great indicator of the success of digital in the ABC.”
He said the digital platform has grown at a healthy rate, and has also seen growth in its revenue.
“Digital has been the best investment that has been made by the ABC in the digital era, as well as the most successful,” he said.
“It’s a sign that there is demand for the platform, and people want to see the ABC as a destination for content.”
And digital TV is getting better every day.
The big news today is the ABC will finally offer a subscription-only TV channel on demand, with the ABC Classic channel set to launch this month.
“There is no question that our customers are watching more television on-demand now than ever before, particularly as digital content has become a bigger part of the picture,” Smith said.
ABC TV News is a standalone news service that offers full coverage of the ABC News Channel and the ABC online and in the app.
The channel will feature interviews, live programs, breaking news and breaking updates from across the ABC, and features breaking news stories, interviews and features on key topics, including terrorism, crime, sports, arts and culture.
It will be available to all subscribers for $24.99 per month, and to some new and existing customers who have already signed up for the program.
“ABC TV News has always been about breaking news,” said ABC chief news officer Mark Scott.
“We are always looking for new ways to make the news more accessible and more relevant.
This is a big step forward.”
The channel is the first of the new ABC iViews offerings, which have been rolled out across the network and across the digital platforms.
Scott said the new iView offering was designed to make ABC TV news accessible to people who don’t subscribe to other channels.
“Our aim is to get as many people into the iView as possible and deliver a much more comprehensive experience,” he added.
The new ABC News and Current Affairs digital platforms will also offer a range of content that is not available in other ABC platforms, including exclusive interviews with ABC News Breakfast host Emily Thornberry and former prime minister Tony Abbott, and feature-length stories from ABC News, ABC News Online and ABC NewsRadio.
ABC News digital is also expected to feature breaking news, breaking headlines and breaking breaking reports from across ABC News Radio.
The iView is expected to be launched in the fourth quarter.